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Mr. Edouard Michelin tragic loss

The fourth-generation leader of French tire company Michelin SA ,Mr. Edouard Michelin 43-year-old, has passed away last June in a tragic boating accident Edouard Michelin. This was considered a big loss for the family as well as the industry.
Why settle for no. 2 ?

Mantrac and Michelin joined forces and carried out an aggressive marketing campaign to re-establish Michelin’s leading position in the Egyptian market. They finally settled on a creative concept that focused on the factors that distinguish Michelin tire as a first class product such as durability, safety and top control. The aggressive campaign theme “Why settle for no. 2?” which helped positioning the Michelin brand and products as No. 1 was conveyed to the target audience through a carefully designed media plan that included press advertisements & editorials, outdoor billboards and radio spots on the most popular radio channels.


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GNS Egypt Designs

Locations

Head Office

Cairo
30, Lebanon St.
Mohandseen Tel:  202 3004000  - 3004130
Fax: 202 3000693

Branches

Obour Branch
Obour City - Km. 28
Cairo – Ismailia desert road

Alexandria Branch
Amerya, Km. 28
Alex-Cairo desert road
Tel: 203 4541093
Fax:203 4481042

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