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Mr. Edouard Michelin tragic loss

The fourth-generation leader of French tire company Michelin SA ,Mr. Edouard Michelin 43-year-old, has passed away last June in a tragic boating accident Edouard Michelin. This was considered a big loss for the family as well as the industry.

Why settle for no. 2 ?

Mantrac and Michelin joined forces and carried out an aggressive marketing campaign to re-establish Michelin’s leading position in the Egyptian market. They finally settled on a creative concept that focused on the factors that distinguish Michelin tire as a first class product such as durability, safety and top control. The aggressive campaign theme “Why settle for no. 2?” which helped positioning the Michelin brand and products as No. 1 was conveyed to the target audience through a carefully designed media plan that included press advertisements & editorials, outdoor billboards and radio spots on the most popular radio channels.

For improved equipment uptime in every condition from soft sand to sharp shot rock, choose from a complete portfolio of radial tires designed for diverse construction applications. For large or small, work or transport machinery, Michelin has a tire to suit your needs and enhance your productivity.


	Skid Steers

	Backhoes and Compact Loaders

	Graders

	Excavators

	Loaders and Bulldozers

	Articulated Dumpers

	Rigid Dumpers

	Mobile Cranes

	Underground Mine Machines

	Compactors

	Scrapers